Of the hundreds of thousands of people who apply to be mystery shoppers, the greatest success stories come from those who rise above the rest to do a great, thorough job on their shops. We’re always looking for new mystery shoppers, and oftentimes it’s the new ones who go out on their first shop and completely surprise us!
- Image by dennis.tang via Flickr
Another key factor in a mystery shopper’s success is his or her willingness to continue their training and education in the field. Today, many mystery shopping professionals are honing their skills on undercover video mystery shopping. When using this method, mystery shoppers don high-tech equipment while they do their shop. Video mystery shopping is a technique typically used for high-end sales and sales training, as scenarios can be very complex and time-intensive.
One person we really admire here at MeasureCP is Carrie Porhammer, owner and training specialist at Undercover Essentials. Carrie started out as an independently contracted mystery shopper herself. After a few years, she decided to proactively take her career a step further by delving into video shopping. In fact, she has performed over 1,000 successful video shops, which gained her a great reputation in the mystery shopping industry. She found herself wanting to share the secrets to her success by helping other mystery shoppers become more valuable and profitable in this competitive industry.
Now, Carrie makes a living by running workshops that train individuals how to do video mystery shopping. In Carrie’s workshops, she leads shoppers through every part of the video shopping experience – from managing the expectations of video mystery shopping companies, to running the equipment, to submitting quality video work. Upon successful completion of the all-day session, attendees receive an Undercover Video Specialist Certification, which is recognized by most mystery shopping companies.
Impressively, Carrie continues to mystery shop herself, which keeps her current and in touch while she teaches others her successful techniques. In this way, she’s really turned her passion for mystery shopping into a lucrative business.
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