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Archive for September, 2011

Why Should I Bring a Mystery Shopper Into My Hair Salon?

Everyone needs haircuts every so often. Otherwise, we’d live in a society full of those terrifying Geico cavemen–looking people. And no one wants that. But there are a lot of options for people needing their ears lowered. And whether you’re a discount shop where men’s haircuts have

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Mystery Shopping at a Retail Electronics Store [VIDEO]

Hiring sales staff at large stores, especially electronics stores, can be especially costly. Not only do you have to train the people, but it takes a while before they know all of their products and stock. You spend weeks and months getting them to the level where

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What Does an Apartment/Multi-Family Dwelling Mystery Shop Look Like? [VIDEO]

One of our specialties is the apartment/multi-family dwelling mystery shopping. We send mystery shoppers in from all over the country to visit prospective apartment complexes, and to check on the customer service and training of its sales staff. We’re hired by the apartment complex owners and property

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What Does a Convenience Store Age Compliance Mystery Shop Look Like? [VIDEO]

One of the things a mystery shopper does for gas stations and convenience stores is to check whether your clerks are checking IDs for shoppers who buy cigarettes. Since it’s the law that people have to be 18 or older to buy tobacco products, and many convenience

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Empower Your Customer Service Staff

During my recent conversation with my friend Mike Miller of PRIMO Solutions, we got to talking about the frustration so many customers feel when they’re communicating with a company, specifically when they have a complaint. In most cases, the employee they’re talking to, a low man on

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Re-Evaluate the Meaning of Competition

Scott Stratten, who wrote a fantastic book called UnMarketing <http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X/ref=sr_1_1?ie=UTF8&qid=1312474784&sr=8-1>, often tells audiences during his speaking engagements that these days, if you want to excel at customer service, all you really have to do is be good enough. And that’s really sad. Possibly true, but sad. But

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