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Archive for October, 2011

Use Text Surveys for Clothing Stores

As a woman, I can say from personal experience that shopping for clothing can be incredibly frustrating. The store I’m in makes all the difference in the world; even in chain stores, the employees and attention to detail in a particular location can make or break my

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Use Text Surveys for Department Stores

The average department store sees hundreds of customers every day: male, female, young, old, busy, leisurely and everything in between. How often do you, as a manager, get to ask for those customers’ honest feedback, especially in the less frequently trafficked areas? Nothing will ever take the

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Company Culture > Customer Service

Let’s play a little game, shall we? It’s called “Good Boss, Bad Boss.” Good Boss: Tony Hsieh, CEO of Zappos. Not only good because he spearheads a company that sells awesome shoes and gives everyone free shipping, but because he’s created an incredible company culture that revolves

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What Do Mystery Shoppers Look for at a Gas Station?

A trip to the gas station is no one’s favorite thing to do these days. With many stations’ prices hovering around the $4 a gallon mark, filling up the car’s tank is a fairly painful transaction on even the most beautiful days in the nicest neighborhoods. As

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What Do Mystery Shoppers Look for in Clothing Stores?

There is, of course, a fine line to be walked in clothing retail where customer service is concerned. And the idea of what constitutes a “successful shopping trip” is very subjective — some shoppers love a hands-on experience with an employee who waits on them hand and

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How and Why to Use Twitter for Customer Service

I know this is a blog generally reserved for mystery shop talk, but let’s discuss Twitter for a moment, shall we? The Internet has really complicated the way we deliver customer service and interact with our customers. I would argue that it’s both brought us closer to

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Why Should I Bring a Mystery Shopper Into My Garden Center?

With so many independent garden centers already buckling under the pressure of low, low prices at megastores like Home Depot and Lowe’s, you know well that offering beautiful color for people’s yards isn’t necessarily enough anymore. Being a successful garden center means going above and beyond with

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Why Should I Bring Mystery Shoppers Into My Nail Salon?

Ahhh, who doesn’t love a nice manicure or pedicure after a long day? Looking down as I type this, I see that my hands could use a little TLC as we speak! But that’s neither here nor there. If your town is anything like mine, the number

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Five Things Your Bar Can Do RIGHT NOW to Improve Sales

Since the economy took a nose dive, I’ve heard many times that the one industry that’s totally recession proof is the alcohol industry. I would imagine that, depending on their line of work, some people have actually even increased their intake. Have you experienced this in your

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Why Should I Bring Mystery Shoppers Into My Department Store?

Department stores are unique, like no other business. Each department has its own manager, but trying to keep track of a massive inventory, all your employees, and customers in every nook and cranny of the store. With the exception of video cameras to monitor for theft and

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