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Archive for February, 2012

Customer Service is Top Priority for CMOs in 2012

Customer service should be at the top of any CMO’s priority list, making sure the customers are satisfied with their experience, and be willing to listen to them for future feedback. And the post on today’s Marketing Tech Blog from Douglas Karr illustrates this point perfectly. (Disclosure:

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Four Customer Service and Social Media Myths

I’m still surprised at the number of restaurants that refuse to use social media at all. They tell me, “it’s for kids.” “I think it’s stupid.” “They’re too busy.” “Our customers don’t use it.” Wrong. That’s unfortunate. No you’re not. Yes they do. They’re missing a valuable

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How Customer Service Can Use Social Media

I saw a recent article on by DJ Heckes on the Yoga The Power blog about how social media can play a big part in customer service. That’s something we’ve talked extensively about here at Measure CP, although we’ve never discussed it very extensively on the blog.

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Four Customer Experience Management Predictions for 2012

Customer experience management is going to undergo some serious changes in the coming months, thanks to mobile technology and social media. And I can make a pretty good guess as to what the most important changes will be. I realize I’m a month behind in making any

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Why hospitals need to practice good customer service

Medical providers have a lot of competition these days. Gone are the days of one hospital for one city. And hospitals aren’t just competing against one another; in some case, they also have to contend with immediate care centers and sometimes even the clinics that have popped

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