Kimberly Nasief-Westergren
President and Founder

Kimberly founded her first mystery shopping and consumer research firm in 2001 and has grown to become this region's most experienced mystery shopping industry professional. Prior to her entrepreneurship, Kimberly's career in advertising sparked an observation that positive consumer experiences--not advertising--are what ultimately lead to valuable repeat business for a company.

Kimberly founded Measure with a drive to provide clients with only the most cutting-edge consumer insight. Incorporating the science of social anthropology with market research and social technology form the basis of Kimberly's company. Kimberly's client experiences range from Fortune 500 companies to small businesses and interest groups. Category experience includes multi-family housing, senior housing, financial services, insurance, fine dining, retail outlets, ad agencies, and market research firms.

Kimberly is a Centre College graduate with a Bachelor of Arts degree in theology. Her studies in anthropology, contemporary cultural trends, and tourism led her to pursue the career she loves. She is civically-minded and believes in giving back to the community where she lives and works. Kimberly was named a finalist in the 2006 NAWBO Woman Business Owner of the Year program; a 2007 Today's Woman Way to Go Woman winner; a 2009 40 under 40 recipient; and a graduate of Focus Louisville, Ignite Louisville, and Leadership Louisville. She is put up with by her amazing husband and darling daughter, as well as her co-workers. She has an affinity for sock monkeys, and is a lover of social networking. She can be found online dialoguing about all things customer service.

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Kent Oyler
Chairman

Kent Oyler is a serial entrepreneur, having so far started 18 distinct business ventures. After graduating with a marketing degree and an MBA Oyler managed an in-house ad agency at a large manufacturing company. He later spearheaded sales for operations as diverse as aftermarket boilers, heavy duty rail cars, equipment leasing, financial consulting, and broadband Internet. Importantly, he aced his collegiate statistics, marketing and planning classes (not as well in art history).

Between making coffee for Kimberly and providing the business structure and financing for Measure, Oyler serves on a dozen civic boards and committees including United Way of America, YPO/WPO, The Enterprise Corp, and the University of Louisville Board of Overseers. He also serves as the Mayor's Liaison for Entrepreneurship and Venture Capital. Along the way, he has accumulated a list of recognitions including: E&Y Master Entrepreneur of the Year, GLI Small Business Leader of the Year, CASHFLOW magazine's Treasurer of the Year, INC 500 listing, YPO Legacy Award, and UL CBPA Distinguished Alumni.

Oyler enjoys running, skiing, entertaining, and building businesses. He lives in a tidy brick house in the suburbs with his original wife and 3 daughters

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Jody Patterson
Account Services

Jody joined Measure in February 2008. She is responsible for day-to-day account services, including paying shoppers on the 15th of every month and herding the staff. She also brings valuable medical insight to Measure's healthcare clientel. Prior to joining Measure's team, Jody served as Business Manager for a Louisville plastic surgeon. She has also held marketing and managerial positions with a large group ophthalmology practice, University of Louisville School of Medicine, and East Carolina University School of Medicine.

Jody graduated from East Carolina University with degrees in Music and Business Administration. She is an avid bicyclist, and has ridden in several centuries. She also owns a horse that she occasionally rents out for rides. She adores chocolate and Indian food, she is the mother of a feline that isn't hers, and occasionally kills office plants.

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Chuck Woods
Chief Financial Officer

Chuck Woods is a numbers man, and sees the world in numerical shades of black and white. He is a 1981 graduate of the University of Louisville's School of Business. He acts as the CFO for Measure, and also serves on the board of directors for various for-profit companies. Budget and cash forecast modeling, in addition to financial statement design, preparation and analysis are his specialties. At night, he sleeps on spreadsheets.

In his previous life, he was Chief Financial Officer for Grant Homes, a large regional homebuilder based in California. Mr. Woods' experience also includes ten years as Accounting Manager and Regional Controller for General Homes Corporation, a large Texas-based builder of single-family homes. When not crunching numbers, Chuck enjoys singing, traveling and playing with his grandchildren.

Caroll Brammer
Director of Client Services

Who knew being a shopaholic would translate into a career? With a passion for shopping and a discerning eye for customer service, Measure Consumer Perspectives is a perfect fit for Caroll Brammer. Her background as an advertising executive, writer and artist brings flair to the position of Chief Marketing Officer, and that Masters in Economics from Indiana University doesn't hurt, either.

Caroll enjoys bringing her own unique perspective and energy to Measure and learning the intricacies of a new industry. She is a recent transplant to Lousville and lives with her wonderful husband, two sons and three cats and a shoe collection that would make Imelda Marcos proud.

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Julie Raque
Director of Quality Assurance

Julie Raque comes to Measure from a background in...uh...well, almost everything. In her words, she knows a little about a lot! Specifically, she spent a good deal of time in non-profit development and database management. Most recently, she completed four years at the University of Louisville and is always involved in some artistic endeavor. When she's not at Measure, you will often find Julie at Sister Dragonfly Gallery working for her sister.

Julie loves writing and appreciates those with a command of the English language. She is a stickler for accuracy and a grammar freak. She is an avid fan of the use of periods and not averse to commas, either. If you're a shopper, make it easy on yourself and use period--a lot! Short, Mark Twain-esque sentences absolutely thrill her.

Julie shares her Old Louisville apartment with furry companions and loves animals insanely. She also loves art and music, so Measure's new home at The Mellwood Arts & Entertainment Center is a real bonus. In her own words, she thinks her boss and coworkers "totally rock" and could not be happier working for Measure.