Grocery store mystery shopping helps small grocery stores and large supermarkets manage their customers’ expectations and experiences. Our mystery shoppers evaluate performance across all grocery departments including checkout and wrap, bakery, deli, meat, dairy, management, dry goods, pharmacy, produce, health and beauty, and floral.
How does your customer service measure up? How are your products displayed? Is the physical condition of the store presentable? How clean are the restrooms? Is all of the cash received going into the register at checkout? How does your exterior and interior measure up? Is your your sales staff welcoming and thanking your customers? Are electronic carts available for use? Are the standard carts clean and easy to use? These are all important elements of running a successful grocery store, and should be monitored.
We offer four levels of our grocery store mystery shopping service: traditional mystery shops, audio-recorded mystery shops, audio-recorded phone calls, and video-recorded mystery shops.
Grocery Price Audits
How does your pricing compare to the competition? Measure CP can evaluate your pricing on numerous products!
Grocery Brand Audits
Is the correct signage being used? Are your locations featuring the correct sale products? Is the floor clean, navigable and clear of boxes and product? Is the appropriate brand packaging being used at check out? Are store procedures being followed during check out; are your cashiers checking the bottom of the basket?
Age and HIPA Compliance Audits
Age compliance for alcohol and tobacco are closely monitored services within grocery stores. Measure can provide these evaluations through its compliance audits.
Customer Satisfaction Surveys
Would you like to know what your current customers think of your services? Evaluate their perspective on your customer service, pricing, and how you compare to competition. Measure provides these services for retail locations through our Feedback Services division, and are offered via text/sms surveys, web surveys or phone surveys.
