QSR Mystery Shopping
Our mystery shoppers evaluate customer service within QSRs and fast food restaurants from the counter help to drive-thru serviceto the kitchen staff. We also examine the ordering process including order correctness, wait time, delivery, and food temperature. We provide services for large and small QSR chains.
We offer four levels of our QSR mystery shopping service: traditional mystery shops, audio-recorded mystery shops, audio-recorded phone calls, and video-recorded mystery shops.
QSR Brand Audits
Brand audits measure the restaurant location’s success in implementing brand standards. Whether this means the counter staff greeting all customers with the same wording, staff wearing uniforms appropriately, or how the menu and pricing are displayed; your brand sets rules for a reason. Consistency is important, especially with multiple location fast food restaurants. We also make sure proper signage is in place and that the right specials are being honored.
QSR Brand Reputation Monitoring
Customer complaints and employee antics via social media can directly affect a brand’s reputation. You only have to read stories about other brands that have come under attack, both from customers and rogue employees.
Measure CP has taken customer feedback to a new level. Our Online Reputation Monitoring (ORM) division monitors the Internet and social media for conversation and comments regarding our client’s brands. Through this program, our clients are able to observe what their customers are saying, help them solve any problems and answer any complaints, and watch for other red flags that may bring a company’s brand to crisis.
QSR Price Audits
QSR Price Audits monitor the locations’ abilities to correctly display pricing, display current specials, and charge the correct price.
QSR Customer Feedback Services
Measure CP provides feedback services for quick service restaurants. Text/SMS, phone and web surveys are provided, with quarerly or annual reports to the business.
